Writing Styles - Use of Language

July 6, 2017

Post 16

Kesp Writing 


I would like to share some of my thoughts on language used in writing styles which I believe is something truly unique to you as a writer and one that you develop in your own way.  Each time you pick up a book to read, you are allowing your imagination to enter or create a whole new world following or living it through the eyes of the characters.  Your mind is creating an image of what is behind the words so therefore it is not the words you want to draw the attention of the reader to but the imagery.


When I present workshops on presentation skills there are a couple of pointers that are important which I believe can be applied to the language used in different writing styles:

(Descriptive, Expository, Narrative & Persuasive)


  1. ABC – Accuracy, Brevity & Clarity

    • Accuracy:  Ensure the content, grammar, punctation, spelling and overall structure is correct and accurate.  

    • Brevity: Keep it short within reason and avoid overly long passages that the reader will only skip through. How many times have you skipped over sections of a book to get back to the story in hand?

    • Clarity:  Ensure the story arcs are clear and easily understood and leave no part suspended in mid air - left unfinished.


These pointers should allow for a clear flow in reading without interrupting the reader’s imagination, grabbing its attention and pulling the reader in to be a part of the story.


  1. Target Audience & Use of Jargon

    • Think of who your target audience are?  It is important to find a middle ground in your technique and remember not everyone might have a good grasp of the language you are writing in as you do.  High level vocabulary can only pull the reader out of the world of the story and onto the page concentrating on the words.  Low level vocabulary can have the opposite effect and not stimulate the reader’s imagination.

    • Be careful with Jargon.  You may have knowledge in a particular subject so it comes naturally for you to write about it, however not all readers may be versed in your area of expertise.  Caution is advised and to use more layman or simpler terms making it easier to be understood. 


These are just some thoughts that can be applied.  I do believe a book is to stimulate the reader’s imagination while they read what is behind the words, becoming part of the story. Vivid imagery is powerful. What you do not want is for the reader to be lost in understanding what you are trying to say and focussing on words that make difficult reading.


Discover more on Ben Kesp, author and writer on the Ben Kesp Website.

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